Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. This unit will teach you that marketing departments focus on a set of core principles, most of which are summarized by the 4 Ps (product, price, place, and promotion). The term developed from the original meaning which referred literally to going to market with goods for sale. Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy. I have also relaxed the generally held assumption that students will have prior exposure to the introductory principles of Marketing; therefore, this textbook also dedicates considerable space to introducing basic marketing concepts such as its definition, segmentation, positioning, pricing, etc., before applying them in an international context. This subject/course is designed to teach the basic principles of Marketing to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. Offered by University of Pennsylvania. BASIC PRINCIPLES OF MARKETING AND MANAGEMENT LESSON 1- Definition & Core concept, marketing tools, P’s- product, price, place and ... 1.2 Introduction 'Marketing is so basic that it cannot be considered as separate function. For undergraduate courses on the Principles of Marketing. It is a valuable resource for a first course in marketing at any level, clearly explaining effective marketing … Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing in an easy, enjoyable and practical way, … Marketers use the marketing mix to determine the proper strategy for a product. Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The 4 Ps are also known as the marketing mix. This textbook is suitable for the following courses: Introduction to Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach. Definition. It is the whole business seen from the point of view of its final result, Principles of Marketing is an up-to-date overview of how marketing is actually done in today's world. summary principles of marketing philip kotler, gary armstrong 15th edition contents marketing creating and capturing value strategy partnering to build customer

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